Founded in 2019, NOTE - The Scent Lab follows a relatively fresh concept of "scent experience", through which an aspiring team hope to inspire their customers on discovering their bespoke fragrance. I was hired to develop consistent and coherent visual structure based on the newly established brand guidelines, with the aim of bringing the company closer to the public.

A stand-out in the process was a set of product infographics, consisting of the product illustrations/photos and its description. While serving as a brief introduction of the products, the illustrations also establish a unified look for NOTE website, social platforms (Facebook, Instagram) and e-commerce channels.

The designs were also modified into POSM for store and event display.

Another major part of the job was developing visual materials for the brand's services based on the existing branding. This required great attention to detail in order to create a complete visual identity.

It was a special opportunity that I could contribute my creativity towards building such a pioneering brand. To convey the niche field of scent into visual materials was a challenge yet valuable learning experience - and to watch the brand publicity grow everyday was a reward in itself.