For the tourist season in HCMC, The Loft Saigon, with 2 ideal locations in HCMC - one of Vietnam’s biggest tourist attractions, required innovative advertising solutions to attract new customers. As part of a team of designers and copywriters, my tasks were focused on designing menus and promotional prints for display in the restaurants.

A lot of research and design thinking were put into the process of finding an effective way to communicate with customers through these prints. Every detail mattered: from realistic yet delicious-looking photos, the colors and format, to the order in which information/options were listed out; all to positively impact the customer’s decision.